Technorati and the Blogosphere

Quick Description : the public personal journal

4.1 million Canadians, 450 000 francophones use Technorati (comScore 2009/07)
10.3 million Canadians, 1.3 million francophones use Blogger (comScore 2009/07)
6.4 million Canadians, 1.0 million francophones use WordPress (comScore 2009/07)
1.5 million Canadians, 1.2 million francophones use SkyRockBlogs (comScore 2009/07)
Technorati.com is the 5th social network entity in the US according to comScore with a reach of 24.5 million in September 2009, after Facebook (95.5M), MySpace (65.7M), Blogger (54.5M) and WordPress (28.4M)

Technorati, indicates there are over 133 million active blogs. The Blogosphere grows by an average 1 200 000 posts daily.
Universal McCann reports 77% of all Internet users regularly read one or many blogs.
21% of Americans regularly read a blog
54% of blogers publish a post or a tweet daily.
34% of blogers publish opinions on brands and products.
78% of consumers trust recommendations from other like them.