Mobile World Congress 2017
February 28 @ 08:00 - 17:00
Surviving in a Mobile-Only Marketplace: How Marketers are Winning
Presented by IAB and dmexco
This event is by invitation only.
With consumers spending two-thirds of all internet time on mobile devices, successful brands are keenly focused on business growth and customer expansion. As this percentage continues to grow, marketers must prepare for the death of desktop and optimize for a mobile-only world. Learn how marketers and thought leaders are embracing innovative content, communication, and experiences to improve their connections to their consumers. Industry leaders share actionable solutions to survive and thrive in this increasingly complex environment.