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Mobile World Congress 2017

February 28 @ 08:00 - 17:00

Surviving in a Mobile-Only Marketplace: How Marketers are Winning

Presented by IAB and dmexco

This event is by invitation only.

With consumers spending two-thirds of all internet time on mobile devices, successful brands are keenly focused on business growth and customer expansion. As this percentage continues to grow, marketers must prepare for the death of desktop and optimize for a mobile-only world. Learn how marketers and thought leaders are embracing innovative content, communication, and experiences to improve their connections to their consumers. Industry leaders share actionable solutions to survive and thrive in this increasingly complex environment.

Details

Date:
February 28
Time:
08:00 - 17:00
Event Category:
Website:
https://www.iab.com/events/mobile-world-congress-2017/

Organizer

IAB
Website:
http://www.iab.net/event/2420892

Venue

Barcelona, Spain + Google Map