Loading Events

« All Events

  • This event has passed.

Digital Media Sales 2-day course

2016/04/26 @ 08:00 - 2016/04/27 @ 17:00

IAB Canada

Course Description

We have returned to a two day Digital Media Sales Course.  Day one will focus on the actual selling of digital media. Day two will  focus on preparing attendees  to take the Digital Media Sales Certification exam. This course will provide a look at the digital media ecosystem, how selling digital media is different from selling traditional media plus best practices.  We have surveyed member agencies to learn what they think makes a sales representative great, plus what may sales professionals do to increase spend.  Day two is predominantly a detailed review of the major content areas outlined in the Digital Media Sales Certification Exam Blueprint, designed specifically to mirror the content on the exam.   The course will deepen your working knowledge of digital advertising and help you determine which areas to focus on in your independent studies. Attendees will come away with an elevated knowledge of digital media, sales and have a higher chance of success when they sit for the certification exam.

Digital Media Sales Certification exam. DMS Certification from IAB US.

What You’ll Learn

  • Explore the online advertising ecosystem
  • Understand where digital media fits relative to legacy media
  • Get comfortable with the jargon (CPAs, CPMs, RTB, etc)
  • Learn how to prepare and present digital media solutions to clients
  • Learn about overcoming any objections clients may have
  • Understand how to create value for your clients
  • Explore new trends and technologies


2016/04/26 @ 08:00
2016/04/27 @ 17:00
Event Categories:


IAB Canada


IAB Canada
2 st.clair st
Toronto, On M6E 1E1 Canada
+ Google Map