The Business of Digital – State of the Nation
May 31 @ 12:30 - 17:00$150
The 2017 IAB ALM kicked off a year of dramatic change for the online advertising industry. The now famous “Pritchard talk” at the event in January served as a catalyst to rally around providing marketers a brand safe, non-fraudulent, transparent and measurable online media supply chain. While the IAB has globally been pulling together the solutions, now is the time to consolidate and make it happen.
In a landscape that provides literally hundreds of technical solutions many with duplicating functions, how is the buy side to know what’s missing and what is overkill?
Join us for an industry level-setting day where IAB Canada will provide important updates on the most urgent issues facing the supply chain in 2017.
Get informed so that you can apply your learning to your marketing strategy, client service and general industry knowledge.