- This event has passed.
Programmatic Trading – Montreal
2016/04/21 @ 08:00 - 17:00$599
This intensive in-person one-day course defines programmatic trading mechanics and tools as it pertains to programmatic media buying in Canada. The primary focus is on the buying side of the process but also covers supply side, publishers and advertisers plus data. This course was developed and is maintained by a committee of peers from across the industry.
What You’ll Learn
- Understand how programmatic buying works and where it fits in the current digital media buying process.
- Understand the opportunities, threats, strengths and weaknesses posed by this new method of transacting digital advertising.
- Learn about the various types of ad exchanges buyers and sellers can access including display, mobile, video and social media