This entry is part 6 of 8 in the series 2018 & BeyondWondering where traditional media is headed? Is it all going down the drain or is there hope for growth? Look no further! Below you will find more than what you were hoping for. 2018 AND BEYOND So far I’ve covered the following topics […]
This entry is part 2 of 8 in the series 2018 & BeyondAre you looking for ad spend forecasts? For total media? For digital only? For television? Whatever you’re looking for, I likely have a link for it in this post! 2018 AND BEYOND So far I’ve covered the following topics in previous posts : […]
So, what in fact happened in 2015 advertising? How did we fare compared to what we predicted was going to happen?
Wondering what’s in store for television, video and gaming? Wonder no more!
What are the 2016 predictions in where advertising is concerned? These 2016 predictions aren’t only for online predictions, but for offline media as well!
The number one error traditional media people often do is to present digital as “another media”. Digital is not another media. It is a whole universe of media.
This post will be of use to both buyers and sellers in understanding how to calculate a cost per point where digital is concerned.
Whenever I’m teaching a group on digital media and start exploring pricing models or measurement and get to the CPP or online GRPs, I always get asked, “what’s a point?” or “what’s a online GRP?”
Yes, you can in fact plan an online campaign with GRPs and relate it to your offline broadcast components. Yes you can in some rare cases buy online media using the CPP pricing model. Yes as well to the fact that you can actually report online campaign performance in actual GRPs.
Context is not just screens. “Context” includes much more than screens. What most people call screens, I call platforms. They are one of 3 dimensions of my model that are relevant to “context”: platforms, environments and targeting.