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Traditional Media in 2018 & Beyond

Traditional Media in 2018 & Beyond

This entry is part 6 of 8 in the series 2018 & Beyond

This entry is part 6 of 8 in the series 2018 & BeyondWondering where traditional media is headed? Is it all going down the drain or is there hope for growth? Look no further! Below you will find more than what you were hoping for. 2018 AND BEYOND So far I’ve covered the following topics […]

Ad Spend in 2018 & beyond

Ad Spend in 2018 & beyond

This entry is part 2 of 8 in the series 2018 & Beyond

This entry is part 2 of 8 in the series 2018 & BeyondAre you looking for ad spend forecasts? For total media? For digital only? For television? Whatever you’re looking for, I likely have a link for it in this post! 2018 AND BEYOND So far I’ve covered the following topics in previous posts : […]

2015 advertising in review

So, what in fact happened in 2015 advertising? How did we fare compared to what we predicted was going to happen?

How to calculate a cost per point (CPP)

This post will be of use to both buyers and sellers in understanding how to calculate a cost per point where digital is concerned.

Online GRP, here now? How?

Whenever I’m teaching a group on digital media and start exploring pricing models or measurement and get to the CPP or online GRPs, I always get asked, “what’s a point?” or “what’s a online GRP?”

Context is not just screens

Context is not just screens. “Context” includes much more than screens. What most people call screens, I call platforms. They are one of 3 dimensions of my model that are relevant to “context”: platforms, environments and targeting.