Traditional marketng / advertising
Wondering what’s in store for television, video and gaming? Wonder no more!
Wondering where traditional media is headed? Is it all going down the drain or is there hope for growth? Look no further!
Are you seeking a crystal ball to tell you what the future holds for advertising? Look no further!
Here are a great number of predictions for 2017 and beyond, from a variety of sources covering diverse topics, but predominantly focused in my area of interest: digital marketing and advertising.
Today we still have to contend with myths. Let’s put a few of these new modern digital marketing myths to light now.
I used to do a presentation back in 2004-06 titled “10 Digital Advertising Myths” and wondered how much had really changed.
How has media time spent changed in Canada in 2014? IAB Canada’s Canadian Media Usage Trends Study (CMUST) is the only Canadian study crossing all major media and combining each channel’s research audience currency of record, five currencies in all.
Are you on Facebook or Twitter while watching TV? Are you sharing comments about the program you’re watching or reading other people’s commentary? Have you ever searched for any brand information while watching television? How about your friends, family and colleagues? Is social media disruption the way television is planned and bought?
Did you know that I maintain a digital marketing communications events calendar on my site?