Traditional marketng / advertising

6 Modern digital marketing myths

Today we still have to contend with myths. Let’s put a few of these new modern digital marketing myths to light now.

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6 persistent digital advertising myths (10 years later)

I used to do a presentation back in 2004-06 titled “10 Digital Advertising Myths” and wondered how much had really changed.

How has media time spent changed in Canada in 2014?

How has media time spent changed in Canada in 2014? IAB Canada’s Canadian Media Usage Trends Study (CMUST) is the only Canadian study crossing all major media and combining each channel’s research audience currency of record, five currencies in all.

Social Media is disrupting the way television is planned

Are you on Facebook or Twitter while watching TV? Are you sharing comments about the program you’re watching or reading other people’s commentary? Have you ever searched for any brand information while watching television? How about your friends, family and colleagues? Is social media disruption the way television is planned and bought?

40 new events added to my industry calendar

40 new events added to my industry calendar

Did you know that I maintain a digital marketing communications events calendar on my site?

Offline media pricing models explained

Offline media pricing models are quite limited. Each individual media offers up to four possible models.