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Traditional Media in 2018 & Beyond

Traditional Media in 2018 & Beyond

This entry is part 6 of 8 in the series 2018 & Beyond

Wondering where traditional media is headed? Is it all going down the drain or is there hope for growth? Look no further! Below you will find more than what you were hoping for. 2018 AND BEYOND So far I’ve covered the following topics in previous posts: The future in general. This post covers consumers & demographics, the environment,  food,  health, marketing, privacy, science, travel, […]

Ad Spend in 2018 & beyond

Ad Spend in 2018 & beyond

This entry is part 2 of 8 in the series 2018 & Beyond

Are you looking for ad spend forecasts? For total media? For digital only? For television? Whatever you’re looking for, I likely have a link for it in this post! 2018 AND BEYOND So far I’ve covered the following topics in previous posts : the future in general, consumers & demographics, the environment, food, health, marketing, privacy, science, and travel. This time around, we’re […]

6 Modern digital marketing myths

Today we still have to contend with myths. Let’s put a few of these new modern digital marketing myths to light now.

How has media time spent changed in Canada in 2014?

How has media time spent changed in Canada in 2014? IAB Canada’s Canadian Media Usage Trends Study (CMUST) is the only Canadian study crossing all major media and combining each channel’s research audience currency of record, five currencies in all.