Traditional marketng / advertising

2016 in review marketing

2016 Marketing in review

What happened to marketing in 2016? Like last year, I’ve split the 2016 in review into several posts. Previously we covered 2016 in general: 2016 general,design, fashion, food, journalism, music, science, sports and technology 2016 in business: business in general,customer service, ecommerce, privacy and website. 2016 in advertising: ad agencies,ad blocking, ad fraud, ad spend, ad tech, advertising in general, newspapers, radio & audio, out of home, search, television, and video Today’s post is all about the […]

2016 in review advertising

2016 Advertising in review

What happened in 2016 where advertising is concerned? Like last year, I’ve split the 2016 in review into several posts. Previously we covered 2016 in general: 2016 general, design,  fashion,  food,  journalism,  music,  science,  sports and technology 2016 in business: business in general, customer service,  ecommerce,  privacy and website. Today’s post is all about the year in advertising: ad agencies, ad […]

Traditional Media in 2018 & Beyond

Traditional Media in 2018 & Beyond

This entry is part 6 of 8 in the series 2018 & Beyond

This entry is part 6 of 8 in the series 2018 & BeyondWondering where traditional media is headed? Is it all going down the drain or is there hope for growth? Look no further! Below you will find more than what you were hoping for. 2018 AND BEYOND So far I’ve covered the following topics […]

Ad Spend in 2018 & beyond

Ad Spend in 2018 & beyond

This entry is part 2 of 8 in the series 2018 & Beyond

This entry is part 2 of 8 in the series 2018 & BeyondAre you looking for ad spend forecasts? For total media? For digital only? For television? Whatever you’re looking for, I likely have a link for it in this post! 2018 AND BEYOND So far I’ve covered the following topics in previous posts : […]

2017 Advertising Predictions

2017 Advertising Predictions

This entry is part 4 of 5 in the series 2017 Predictions

This entry is part 4 of 5 in the series 2017 PredictionsWhat are the 2017 predictions in where advertising is concerned? These 2017 predictions aren’t only for online predictions, but for offline media as well! More specifically, we’ll divide these into advertising in general, ad agencies, ad blocking, digital advertising, game advertising, media, local media, […]

Industry events not to miss in May

60+ major events and training sessions in marketing, communications and digital advertising in Montreal, Toronto, New York, Chicaco, Vancouver and elsewhere throughout May.

20 Dimensions of paid, owned & earned marketing

20 dimensions of paid, owned & earned marketing

This entry is part 2 of 4 in the series Dimensions of POE

You have undoubtable heard or read about paid, owned & earned marketing over the past few years. I’ve published on this topic quite a few times in 2011 (Paid Marketing, Owned Marketing) and earlier last year.

Industry events not to miss in March

Wondering which industry events your should not miss in March? Here the most of the events coming up this month you may not know about, or have forgotten to buy your tickets for!

2015 advertising in review

So, what in fact happened in 2015 advertising? How did we fare compared to what we predicted was going to happen?