Wondering which industry events your should not miss in June? Here the most of the events coming up this month you may not know about, or have forgotten to buy your tickets for!
I’ve written a great many articles, predominantly on digital marketing and advertising, but also on another passion of mine; Hard Rock Cafe. So what are my all-time top 10 posts?
How has media time spent changed in Canada in 2014? IAB Canada’s Canadian Media Usage Trends Study (CMUST) is the only Canadian study crossing all major media and combining each channel’s research audience currency of record, five currencies in all.
If you’ve been around digital advertising for a while as I suspect you have if you’re reading this blog post, you’ve heard of click fraud on search engines a few years ago and might have heard of display ad fraud.
As of November 2013, another 11 Canadians have passed their Digital Media Sales Certification (#DMSC) bringing the total of Canadians who can add DMSC to their signature to 59.
So now you know a little bit more about where digital fits in the total media landscape in Canada from my previous post.
I’d like to take a little bit of time to outline key strengths and weaknesses of offline media in relation to digital. Let’s start with the biggest: Television.
Last October 29th, IAB Canada’s Quebec committee put on a local X-Series event in Montreal around Real Time Bidding and the programmatic space. It was a half day comprised of one keynote presentation, 3 panel discussions each following a short setup presentation by one of the panelist, and one presenter.
This X-Series event is your chance to get the answers you need to be successful. In addition to industry-leading keynote speakers, the half-day will host three topic-specific panels that will address RTB trends relative to Quebec, RTB’s role & business model, and programmatic buying challenges in Quebec. This event will be in both French and English.
IAB Canada is proud to highlight 47 Canadians who have obtained their Digital Media Sales Certification (DMSC) from IAB in the US so far in 2013.