IAB Canada

Industry events June

Industry events not to miss in June

Wondering which industry events your should not miss in June? Here the most of the events coming up this month you may not know about, or have forgotten to buy your tickets for!

How has media time spent changed in Canada in 2014?

How has media time spent changed in Canada in 2014? IAB Canada’s Canadian Media Usage Trends Study (CMUST) is the only Canadian study crossing all major media and combining each channel’s research audience currency of record, five currencies in all.

Offline media primer for Digital Media Sellers – advanced

So now you know a little bit more about where digital fits in the total media landscape in Canada from my previous post.

I’d like to take a little bit of time to outline key strengths and weaknesses of offline media in relation to digital. Let’s start with the biggest: Television.

IAB Canada

Facebook, YouTube, Twitter, LinkedIn & Google+ together for Advanced Social Media Marketing training in Montreal

The big five social networks present at IAB Canada’s advanced social media marketing training day in Montreal on October 23rd.

47 Canadians digital sellers now certified!

IAB Canada is proud to highlight 47 Canadians who have obtained their Digital Media Sales Certification (DMSC) from IAB in the US so far in 2013.