Education / Training
What might not be clear for you is why you should hire me to do custom training for your team. Here are 9 reasons why I’m probably a good fit.
Are you interested in getting custom training for your team or company in any facet of digital marketing or advertising? I could be who you are looking for.
Do you work in traditional or digital media sales? Are there still any traditional-only media sales teams out there? Besides out of home that is? If you answered yes to any of these questions, then this post is for you.
Does your team need digital media training? How about Digital media sales training? I, Samuel Parent, can create a custom training curriculum to bring your team up to speed on the topics you need to learn or beef up on.
Part of what I do for a living is teaching several different courses for IAB Canada. A few of these have a segment specifically dedicated to media math such as our Introduction to Online Media Buying (online training) and our Digital Media Sales in-person course.
As of November 2013, another 11 Canadians have passed their Digital Media Sales Certification (#DMSC) bringing the total of Canadians who can add DMSC to their signature to 59.
So now you know a little bit more about where digital fits in the total media landscape in Canada from my previous post.
I’d like to take a little bit of time to outline key strengths and weaknesses of offline media in relation to digital. Let’s start with the biggest: Television.
Do you know your offline competition as well as your online one? You should! Because despite the fact that everyone knows digital is the future, and every day we see that future more and more clearly, we are NOT THERE YET.
Good digital media campaigns today are more complicated and complex than they were even just two years ago. There are now over 50% of Canadians 2+ who own a smartphone (72% of all cell phone owners)! Two years ago that percentage what only… Tablet penetration is now at least 24%. Smart TVs are starting to take their place with 20% penetration in North America in 2013. There are also a good number of handheld gaming devices (like the PSP) which can access the Web.
Whether you are selling television, radio, printed newspaper, and magazine or out of home advertising, a large part of the job is the same from one media to another: Identifying prospects, conducting a client needs analysis, answering an RFP or client request, selling and reporting.