There are 6 dimensions in earned marketing. Earned marketing, like owned marketing, is not media. Earned marketing cannot be paid for like media, nor can it be controlled by the brand like owned marketing.
There are 6 dimensions in owned marketing. You’ve likely heard of owned media, but really, this is not media, it is marketing. In the past, owned marketing has been called “below the line marketing”. That is, all marketing activities that specifically are not media.
There are 8 dimensions in paid marketing or media if you prefer. Out of the 3 types of marketing – paid, owned and earned – paid is the only one that is in fact media or advertising.
So, what in fact happened in 2015 marketing? How did we fare compared to what we predicted was going to happen?
So, what in fact happened in 2015 advertising? How did we fare compared to what we predicted was going to happen?
I’ve written a great many articles, predominantly on digital marketing and advertising, but also on another passion of mine; Hard Rock Cafe. So what are my all-time top 10 posts?
Wondering what’s in store for television, video and gaming? Wonder no more!
Wondering what’s in store for content marketing or social media marketing in the future? Wonder no more!
What are the 2016 predictions in where advertising is concerned? These 2016 predictions aren’t only for online predictions, but for offline media as well!
While not the worst marketing crime to be committed online and through social media, it clearly demonstrates an old way of doing things with new tools.