2018 predictions are divided into 5 posts this week: 2018 in general (Monday) 2018 in general, business, consumer & science (Wednesday) 2018 marketing predictions (Thursday) 2018 ad spend forecasts (Friday) 2018 advertising predictions (Monday) 2018 mobile marketing predictions (Tuesday) 2018 technology predictions (Wednesday) Today, discover 2018 ad spend forecasts for: advertising, ad fraud, ad measurement, media, media […]
What are the top 2018 marketing predictions? More specifically, what will happen with content marketing, data & analytics, influencer marketing, etc? 2018 Predictions 2018 in general, business, consumer & science (Wednesday) 2018 marketing predictions (Thursday) 2018 ad spend forecasts (Friday) 2018 advertising predictions (Monday) 2018 mobile marketing predictions (Tuesday) 2018 technology predictions (Wednesday) Today, discover […]
What happened to marketing in 2016? Like last year, I’ve split the 2016 in review into several posts. Previously we covered 2016 in general: 2016 general,design, fashion, food, journalism, music, science, sports and technology 2016 in business: business in general,customer service, ecommerce, privacy and website. 2016 in advertising: ad agencies,ad blocking, ad fraud, ad spend, ad tech, advertising in general, newspapers, radio & audio, out of home, search, television, and video 2016 in marketing: affiliate marketing,analytics, content marketing, email […]
Wondering what’s in store for content marketing or social media marketing in the future? Wonder no more! Below you will find more than what you were hoping for. 2018 AND BEYOND So far I’ve covered the following topics in previous posts: The future in general. This post covers consumers & demographics, the environment, food, health, marketing, privacy, science, travel, Ad Spend in 2018+. This post […]
Are you looking for ad spend forecasts? For total media? For digital only? For television? Whatever you’re looking for, I likely have a link for it in this post! 2018 AND BEYOND So far I’ve covered the following topics in previous posts : the future in general, consumers & demographics, the environment, food, health, marketing, privacy, science, and travel. This time around, we’re […]
What are the 2017 predictions in where advertising is concerned? These 2017 predictions aren’t only for online predictions, but for offline media as well! More specifically, we’ll divide these into advertising in general, ad agencies, ad blocking, digital advertising, game advertising, media, local media, magazines, mobile, newspapers, native advertising, connected television, radio, programmatic, search engine […]
There are 6 dimensions in earned marketing. Earned marketing, like owned marketing, is not media. Earned marketing cannot be paid for like media, nor can it be controlled by the brand like owned marketing.
There are 6 dimensions in owned marketing. You’ve likely heard of owned media, but really, this is not media, it is marketing. In the past, owned marketing has been called “below the line marketing”. That is, all marketing activities that specifically are not media.
There are 8 dimensions in paid marketing or media if you prefer. Out of the 3 types of marketing – paid, owned and earned – paid is the only one that is in fact media or advertising.