This post will address these more advanced media pricing models.
Do you work in traditional or digital media sales? Are there still any traditional-only media sales teams out there? Besides out of home that is? If you answered yes to any of these questions, then this post is for you.
Offline media pricing models are quite limited. Each individual media offers up to four possible models.
Digital media pricing models mimic offline pricing models to a large extent
In digital, that objective will be a variant of one of these three objective types: 1- branding-awareness (association, appreciation), 2- branding-persuasion (engagement , interactive, intent to buy, consumer attitudes and brand attributes) or 3- direct response (sales, conversions, leads, sign ups, downloads…).
What’s your objective? The ultimate question it seems where marketing campaigns, be they paid or owned, are concerned. Rather, not your objective, but your client’s campaign’s or marketing offensive’ objective.
This particular type of tool, also called auto posting tools, is for the more advanced users out there who, as with everything else I’ve shared so far, need to save time wherever possible.
Today I’m covering social media tech as they pertain to your news gathering and reading. These will split into social media aggregators and social listening tech.
The old way of staying up to date on your industry, your media and your clients was to read industry journals, magazines, the local and / or national newspaper (be it printed or digital) and newsletters. In come RSS readers and social media aggregators to save you much time and simplify the scanning and reading process as well as highlighting important sought after information.
I’ve been recently covering the various technologies digital media salespeople need to be familiar with. So far I’ve covered marketing tech, ad tech, real time bidding tech and presentation tech. Today I’m covering file hosting & sharing tech.