Media Sales

What are advanced media pricing models?

This post will address these more advanced media pricing models.

Does your media sales team need digital training?

This entry is part 4 of 8 in the series Custom training

Do you work in traditional or digital media sales? Are there still any traditional-only media sales teams out there? Besides out of home that is? If you answered yes to any of these questions, then this post is for you.

Offline media pricing models explained

Offline media pricing models are quite limited. Each individual media offers up to four possible models.

Digital media pricing models explained

Digital media pricing models mimic offline pricing models to a large extent

You don’t have the right objective

In digital, that objective will be a variant of one of these three objective types: 1- branding-awareness (association, appreciation), 2- branding-persuasion (engagement , interactive, intent to buy, consumer attitudes and brand attributes) or 3- direct response (sales, conversions, leads, sign ups, downloads…).

What’s your objective? No, really, do you know?

What’s your objective? The ultimate question it seems where marketing campaigns, be they paid or owned, are concerned. Rather, not your objective, but your client’s campaign’s or marketing offensive’ objective.

Required social sharing tech know-how for digital sales people

This entry is part 2 of 8 in the series Media Sales Tech

This particular type of tool, also called auto posting tools, is for the more advanced users out there who, as with everything else I’ve shared so far, need to save time wherever possible.

Required file hosting & sharing tech know-how for digital sales people

This entry is part 8 of 8 in the series Media Sales Tech

I’ve been recently covering the various technologies digital media salespeople need to be familiar with. So far I’ve covered marketing tech, ad tech, real time bidding tech and presentation tech. Today I’m covering file hosting & sharing tech.