Media Sales

Digital media pricing models explained

Digital media pricing models mimic offline pricing models to a large extent

You don’t have the right objective

In digital, that objective will be a variant of one of these three objective types: 1- branding-awareness (association, appreciation), 2- branding-persuasion (engagement , interactive, intent to buy, consumer attitudes and brand attributes) or 3- direct response (sales, conversions, leads, sign ups, downloads…).

What’s your objective? No, really, do you know?

What’s your objective? The ultimate question it seems where marketing campaigns, be they paid or owned, are concerned. Rather, not your objective, but your client’s campaign’s or marketing offensive’ objective.

Required social sharing tech know-how for digital sales people

This entry is part 2 of 8 in the series Media Sales Tech

This particular type of tool, also called auto posting tools, is for the more advanced users out there who, as with everything else I’ve shared so far, need to save time wherever possible.

Required file hosting & sharing tech know-how for digital sales people

This entry is part 8 of 8 in the series Media Sales Tech

I’ve been recently covering the various technologies digital media salespeople need to be familiar with. So far I’ve covered marketing tech, ad tech, real time bidding tech and presentation tech. Today I’m covering file hosting & sharing tech.

Required presentation tech know-how for digital sales people

This entry is part 7 of 8 in the series Media Sales Tech

A few “offline” conversations since then have made me acutely aware that there are many more “techs” to be covered for sales people as there are a lot of tools out there that can either save you time, or allow you to impress your clients more.

Calculating Media Math

Part of what I do for a living is teaching several different courses for IAB Canada. A few of these have a segment specifically dedicated to media math such as our Introduction to Online Media Buying (online training) and our Digital Media Sales in-person course.