Media Sales

Ad Spend in 2018 & beyond

Ad Spend in 2018 & beyond

This entry is part 2 of 8 in the series 2018 & Beyond

This entry is part 2 of 8 in the series 2018 & BeyondAre you looking for ad spend forecasts? For total media? For digital only? For television? Whatever you’re looking for, I likely have a link for it in this post! 2018 AND BEYOND So far I’ve covered the following topics in previous posts : […]

Programmatic - problematic for publishers

Programmatic – problematic for publishers

Media bought programmatically, or in an automated way is now unavoidable for most advertising agencies and advertisers. It is also part of the publisher’s landscape to some extent. Are there only benefits to programmatic buying? No, there are actually quite a few serious problems that face publishers specifically.

How to calculate a cost per point (CPP)

This post will be of use to both buyers and sellers in understanding how to calculate a cost per point where digital is concerned.

Online GRP, here now? How?

Whenever I’m teaching a group on digital media and start exploring pricing models or measurement and get to the CPP or online GRPs, I always get asked, “what’s a point?” or “what’s a online GRP?”

What are advanced media pricing models?

This post will address these more advanced media pricing models.

Does your media sales team need digital training?

This entry is part 4 of 8 in the series Custom training

Do you work in traditional or digital media sales? Are there still any traditional-only media sales teams out there? Besides out of home that is? If you answered yes to any of these questions, then this post is for you.

Offline media pricing models explained

Offline media pricing models are quite limited. Each individual media offers up to four possible models.