This entry is part 2 of 8 in the series 2018 & BeyondAre you looking for ad spend forecasts? For total media? For digital only? For television? Whatever you’re looking for, I likely have a link for it in this post! 2018 AND BEYOND So far I’ve covered the following topics in previous posts : […]
Media bought programmatically, or in an automated way is now unavoidable for most advertising agencies and advertisers. It is also part of the publisher’s landscape to some extent. Are there only benefits to programmatic buying? No, there are actually quite a few serious problems that face publishers specifically.
What are the 2016 predictions in where advertising is concerned? These 2016 predictions aren’t only for online predictions, but for offline media as well!
I am now a full time independent consultant available to help or accompany media organisations, advertising agencies and advertisers / companies in general on a variety of digital communications fields.
This post will be of use to both buyers and sellers in understanding how to calculate a cost per point where digital is concerned.
Whenever I’m teaching a group on digital media and start exploring pricing models or measurement and get to the CPP or online GRPs, I always get asked, “what’s a point?” or “what’s a online GRP?”
Yes, you can in fact plan an online campaign with GRPs and relate it to your offline broadcast components. Yes you can in some rare cases buy online media using the CPP pricing model. Yes as well to the fact that you can actually report online campaign performance in actual GRPs.
This post will address these more advanced media pricing models.
Do you work in traditional or digital media sales? Are there still any traditional-only media sales teams out there? Besides out of home that is? If you answered yes to any of these questions, then this post is for you.