Interactive marketing / advertising
This entry is part 3 of 5 in the series 2017 PredictionsWhat are the 2017 predictions in where ad spend is concerned? More specifically, what is likely to occur globally, in digital, local, mobile, programmatic, social media, sports, television and programmatic tv ? 2017 Predictions 2017 predictions are divided into 5 posts this week: 2017 […]
This entry is part 5 of 5 in the series 2017 PredictionsWhat are the 2017 predictions in marketing? More specifically, what will happen with content marketing, data & analytics, influence marketing, location-based marketing, marketing trends, and mobile marketing? 2017 Predictions 2017 predictions are divided into 3 posts this week: 2017 in general(Monday) Marketing predictions (Tuesday) Ad […]
There are 6 dimensions in earned marketing. Earned marketing, like owned marketing, is not media. Earned marketing cannot be paid for like media, nor can it be controlled by the brand like owned marketing.
There are 6 dimensions in owned marketing. You’ve likely heard of owned media, but really, this is not media, it is marketing. In the past, owned marketing has been called “below the line marketing”. That is, all marketing activities that specifically are not media.
60+ major events and training sessions in marketing, communications and digital advertising in Montreal, Toronto, New York, Chicaco, Vancouver and elsewhere throughout May.
There are 8 dimensions in paid marketing or media if you prefer. Out of the 3 types of marketing – paid, owned and earned – paid is the only one that is in fact media or advertising.
You have undoubtable heard or read about paid, owned & earned marketing over the past few years. I’ve published on this topic quite a few times in 2011 (Paid Marketing, Owned Marketing) and earlier last year.
Media bought programmatically, or in an automated way is now unavoidable for most advertising agencies and advertisers. It is also part of the publisher’s landscape to some extent. Are there only benefits to programmatic buying? No, there are actually quite a few serious problems that face publishers specifically.
Does ad targeting depend on your campaign’s objective? You may have seen my recent post on KPIs depending on your campaign’s objective. Can we make the same case for ad targeting as we made for KPIs? Campaign objectives As I wrote in my previous blog post, campaign objectives, in the digital world come in three […]
Wondering which industry events your should not miss in March? Here the most of the events coming up this month you may not know about, or have forgotten to buy your tickets for!