Interactive marketing / advertising

2017 Ad Spend Predictions

2017 Ad Spend Predictions

This entry is part 3 of 5 in the series 2017 Predictions

This entry is part 3 of 5 in the series 2017 PredictionsWhat are the 2017 predictions in where ad spend is concerned? More specifically, what is likely to occur globally, in digital, local, mobile, programmatic, social media, sports, television and programmatic tv ? 2017 Predictions 2017 predictions are divided into 5 posts this week: 2017 […]

2017 Marketing Predictions

2017 Marketing Predictions

This entry is part 5 of 5 in the series 2017 Predictions

This entry is part 5 of 5 in the series 2017 PredictionsWhat are the 2017 predictions in marketing? More specifically, what will happen with content marketing, data & analytics, influence marketing, location-based marketing, marketing trends, and mobile marketing? 2017 Predictions 2017 predictions are divided into 3 posts this week: 2017 in general(Monday) Marketing predictions (Tuesday) Ad […]

6 dimensions of earned marketing PROMO

Earned marketing made simple – INFOGRAPHIC

This entry is part 4 of 4 in the series Dimensions of POE

There are 6 dimensions in earned marketing. Earned marketing, like owned marketing, is not media. Earned marketing cannot be paid for like media, nor can it be controlled by the brand like owned marketing.

6 dimensions of owned marketing promo

The marketer’s new digital toolkit – INFOGRAPHIC

This entry is part 1 of 4 in the series Dimensions of POE

There are 6 dimensions in owned marketing. You’ve likely heard of owned media, but really, this is not media, it is marketing. In the past, owned marketing has been called “below the line marketing”. That is, all marketing activities that specifically are not media.

Industry events not to miss in May

60+ major events and training sessions in marketing, communications and digital advertising in Montreal, Toronto, New York, Chicaco, Vancouver and elsewhere throughout May.

8 Dimensions of paid media PROMO

How to easily navigate online advertising – INFOGRAPHIC

This entry is part 3 of 4 in the series Dimensions of POE

There are 8 dimensions in paid marketing or media if you prefer. Out of the 3 types of marketing – paid, owned and earned – paid is the only one that is in fact media or advertising.

20 Dimensions of paid, owned & earned marketing

20 dimensions of paid, owned & earned marketing

This entry is part 2 of 4 in the series Dimensions of POE

You have undoubtable heard or read about paid, owned & earned marketing over the past few years. I’ve published on this topic quite a few times in 2011 (Paid Marketing, Owned Marketing) and earlier last year.

Programmatic - problematic for publishers

Programmatic – problematic for publishers

Media bought programmatically, or in an automated way is now unavoidable for most advertising agencies and advertisers. It is also part of the publisher’s landscape to some extent. Are there only benefits to programmatic buying? No, there are actually quite a few serious problems that face publishers specifically.

Is ad targeting dependent on campaign objective?

Does ad targeting depend on your campaign’s objective? You may have seen my recent post on KPIs depending on your campaign’s objective. Can we make the same case for ad targeting as we made for KPIs? Campaign objectives As I wrote in my previous blog post, campaign objectives, in the digital world come in three […]

Industry events not to miss in March

Wondering which industry events your should not miss in March? Here the most of the events coming up this month you may not know about, or have forgotten to buy your tickets for!