Interactive marketing / advertising
Wondering what’s in store for mobile and the internet of things? Wonder no more, below you will find more than what you were hoping for. What’s the “internet of things”? It is the embodiment of terms such as wearables, connected devices and smart devices. 2018 AND BEYOND So far I’ve covered the following topics in […]
Are you seeking a crystal ball to tell you what the future holds for advertising? Look no further! 2018 AND BEYOND So far I’ve covered the following topics in previous posts: The future in general. This post covers consumers & demographics, the environment, food, health, marketing, privacy, science, travel, Ad Spend in 2018+. This post covers ad spend globally, cinema ad spend, digital […]
Are you looking for ad spend forecasts? For total media? For digital only? For television? Whatever you’re looking for, I likely have a link for it in this post! 2018 AND BEYOND So far I’ve covered the following topics in previous posts : the future in general, consumers & demographics, the environment, food, health, marketing, privacy, science, and travel. This time around, we’re […]
What are the 2017 predictions in where advertising is concerned? These 2017 predictions aren’t only for online predictions, but for offline media as well! More specifically, we’ll divide these into advertising in general, ad agencies, ad blocking, digital advertising, game advertising, media, local media, magazines, mobile, newspapers, native advertising, connected television, radio, programmatic, search engine […]
What are the 2017 predictions in where ad spend is concerned? More specifically, what is likely to occur globally, in digital, local, mobile, programmatic, social media, sports, television and programmatic tv ? 2017 Predictions 2017 predictions are divided into 5 posts this week: 2017 in general (Monday) Marketing predictions (Tuesday) Ad Spend (Wednesday) Advertising (Thursday) Technology (Friday) […]
What are the 2017 predictions in marketing? More specifically, what will happen with content marketing, data & analytics, influence marketing, location-based marketing, marketing trends, and mobile marketing? 2017 Predictions 2017 predictions are divided into 3 posts this week: 2017 in general(Monday) Marketing predictions (Tuesday) Ad Spend (Wednesday) Advertising (Thursday) Technology (Friday) Content marketing Online paid content […]
There are 6 dimensions in earned marketing. Earned marketing, like owned marketing, is not media. Earned marketing cannot be paid for like media, nor can it be controlled by the brand like owned marketing.
There are 6 dimensions in owned marketing. You’ve likely heard of owned media, but really, this is not media, it is marketing. In the past, owned marketing has been called “below the line marketing”. That is, all marketing activities that specifically are not media.
60+ major events and training sessions in marketing, communications and digital advertising in Montreal, Toronto, New York, Chicaco, Vancouver and elsewhere throughout May.
There are 8 dimensions in paid marketing or media if you prefer. Out of the 3 types of marketing – paid, owned and earned – paid is the only one that is in fact media or advertising.