Mobile Video

Online GRP, here now? How?

Whenever I’m teaching a group on digital media and start exploring pricing models or measurement and get to the CPP or online GRPs, I always get asked, “what’s a point?” or “what’s a online GRP?”

Mobile is here now, are you?

This is it! Mobile is here! The year of mobile! Yeah yeah, I know, for the 8th year in a row (or more).