Email marketing

Content & Social Media Marketing in 2018 & Beyond

Content & Social Media Marketing in 2018 & Beyond

This entry is part 5 of 8 in the series 2018 & Beyond

This entry is part 5 of 8 in the series 2018 & BeyondWondering what’s in store for content marketing or social media marketing in the future? Wonder no more! Below you will find more than what you were hoping for. 2018 AND BEYOND So far I’ve covered the following topics in previous posts: The future […]

6 dimensions of owned marketing promo

The marketer’s new digital toolkit – INFOGRAPHIC

This entry is part 1 of 4 in the series Dimensions of POE

There are 6 dimensions in owned marketing. You’ve likely heard of owned media, but really, this is not media, it is marketing. In the past, owned marketing has been called “below the line marketing”. That is, all marketing activities that specifically are not media.

8 Dimensions of paid media PROMO

How to easily navigate online advertising – INFOGRAPHIC

This entry is part 3 of 4 in the series Dimensions of POE

There are 8 dimensions in paid marketing or media if you prefer. Out of the 3 types of marketing – paid, owned and earned – paid is the only one that is in fact media or advertising.

2015 advertising in review

So, what in fact happened in 2015 advertising? How did we fare compared to what we predicted was going to happen?

Are you ready for Canada’s Anti-Spam Legislation next week?

Much has been said and distributed about CASL / Bill C-28 / Canada’s Anti-Spam Legislation which finally comes into effect on July 1st. Are you ready?