Email marketing

2017 marketing in review

2017 Marketing in review

This entry is part 4 of 5 in the series 2017 in Review

What happened to marketing in 2017? Like last year, I’ve split 2017 in review into several posts. Today’s post focuses on 2017 marketing in review. Previously we’ve covered: 2017 in general 2017 in business 2017 in advertising Today’s post is all about the year in marketing: affiliate marketing, analytics, content marketing, email marketing, marketing in […]

2018 marketing predictions

2018 Marketing Predictions

This entry is part 2 of 6 in the series 2018 Predictions

What are the top 2018 marketing predictions? More specifically, what will happen with content marketing, data & analytics, influencer marketing, etc? 2018 Predictions 2018 in general, business, consumer & science (Wednesday) 2018 marketing predictions (Thursday) 2018 ad spend forecasts (Friday) 2018 advertising predictions (Monday) 2018 mobile marketing predictions (Tuesday) 2018 technology predictions (Wednesday) Today, discover […]

Content & Social Media Marketing in 2018 & Beyond

Content & Social Media Marketing in 2018 & Beyond

This entry is part 5 of 8 in the series 2018 & Beyond

Wondering what’s in store for content marketing or social media marketing in the future? Wonder no more! Below you will find more than what you were hoping for. 2018 AND BEYOND So far I’ve covered the following topics in previous posts: The future in general. This post covers consumers & demographics, the environment,  food,  health, marketing, privacy, science, travel, Ad Spend in 2018+. This post […]

6 dimensions of owned marketing promo

The marketer’s new digital toolkit – INFOGRAPHIC

This entry is part 1 of 4 in the series Dimensions of POE

There are 6 dimensions in owned marketing. You’ve likely heard of owned media, but really, this is not media, it is marketing. In the past, owned marketing has been called “below the line marketing”. That is, all marketing activities that specifically are not media.

8 Dimensions of paid media PROMO

How to easily navigate online advertising – INFOGRAPHIC

This entry is part 3 of 4 in the series Dimensions of POE

There are 8 dimensions in paid marketing or media if you prefer. Out of the 3 types of marketing – paid, owned and earned – paid is the only one that is in fact media or advertising.

2015 advertising in review

So, what in fact happened in 2015 advertising? How did we fare compared to what we predicted was going to happen?

Are you ready for Canada’s Anti-Spam Legislation next week?

Much has been said and distributed about CASL / Bill C-28 / Canada’s Anti-Spam Legislation which finally comes into effect on July 1st. Are you ready?