Real Time Bidding

Advertising in 2018 & beyond

This entry is part 3 of 8 in the series 2018 & Beyond

This entry is part 3 of 8 in the series 2018 & BeyondAre you seeking a crystal ball to tell you what the future holds for advertising? Look no further! 2018 AND BEYOND So far I’ve covered the following topics in previous posts: The future in general. This post covers consumers & demographics, the environment,  food,  health, marketing, privacy, science, travel, […]

Programmatic - problematic for publishers

Programmatic – problematic for publishers

Media bought programmatically, or in an automated way is now unavoidable for most advertising agencies and advertisers. It is also part of the publisher’s landscape to some extent. Are there only benefits to programmatic buying? No, there are actually quite a few serious problems that face publishers specifically.

Required RTB Tech knowledge for digital media sellers

This entry is part 5 of 8 in the series Media Sales Tech

This time we will explore another category of ad tech specifically tailored for the real-time bidding and programmatic media buying ecosystem: RTB Tech.