Real Time Bidding

2019+ digital advertising predictions

Digital Advertising predictions for 2019 and beyond

This entry is part 6 of 7 in the series 2019 Predictions & Beyond

Are you already wondering what digital advertising predictions for 2019 will look like? I’ve compiled a whole bunch of digital advertising predictions for 2019 and beyond. This series of posts is now an annual feature on this blog. However, this year they’ll be shorter and published weekly. 2019 & Beyond Digital Advertising Predictions This post […]

2019+ digital media ad spend forecast

2019 Digital Media Ad Spend Forecast

This entry is part 5 of 7 in the series 2019 Predictions & Beyond

Are you already wondering what digital media ad spend forecasts look like for 2019? I’ve compiled many forecasts for various digital ad formats and tactics, as well as those beyond 2019. This series of posts is now an annual feature on this blog. However, this year they’ll be shorter and published weekly. 2019 Digital Ad […]

2017 advertising in review

2017 advertising in review

This entry is part 3 of 5 in the series 2017 in Review

What happened in 2017 where advertising is concerned? Like last year, I’ve split 2017 in review into several posts. Previously we’ve covered: 2017 in general 2017 in business Today’s post is all about the year in advertising: ad agencies, ad blocking, ad fraud, ad spend, ad tech, advertising in general Ad agency Top 100 Digital […]

Advertising in 2018 & beyond

This entry is part 3 of 8 in the series 2018 & Beyond

Are you seeking a crystal ball to tell you what the future holds for advertising? Look no further! 2018 AND BEYOND So far I’ve covered the following topics in previous posts: The future in general. This post covers consumers & demographics, the environment,  food,  health, marketing, privacy, science, travel, Ad Spend in 2018+. This post covers ad spend globally, cinema ad spend, digital […]

Programmatic - problematic for publishers

Programmatic – problematic for publishers

Media bought programmatically, or in an automated way is now unavoidable for most advertising agencies and advertisers. It is also part of the publisher’s landscape to some extent. Are there only benefits to programmatic buying? No, there are actually quite a few serious problems that face publishers specifically.

Required RTB Tech knowledge for digital media sellers

This entry is part 5 of 8 in the series Media Sales Tech

This time we will explore another category of ad tech specifically tailored for the real-time bidding and programmatic media buying ecosystem: RTB Tech.