Display Advertising

How to increase your ad viewability rates

Ad viewability has been the buzz this past year. This topic often gets confused or bundled with the topic of display advertising fraud. You’ve undoubtedly read articles relating very high non-viewability indicating nearly half of your ad dollars are actually wasted – never seen by anyone.

Banner ads CAN perform

In order to perform, banner ads, of any size, need to be properly aligned in their 5 dimensions with the advertisers’ campaign objective and success metric – AND you need good creative to deliver the right message.

What are advanced media pricing models?

This post will address these more advanced media pricing models.