Content marketing

Content & Social Media Marketing in 2018 & Beyond

Content & Social Media Marketing in 2018 & Beyond

This entry is part 5 of 8 in the series 2018 & Beyond

This entry is part 5 of 8 in the series 2018 & BeyondWondering what’s in store for content marketing or social media marketing in the future? Wonder no more! Below you will find more than what you were hoping for. 2018 AND BEYOND So far I’ve covered the following topics in previous posts: The future […]

Ad Spend in 2018 & beyond

Ad Spend in 2018 & beyond

This entry is part 2 of 8 in the series 2018 & Beyond

This entry is part 2 of 8 in the series 2018 & BeyondAre you looking for ad spend forecasts? For total media? For digital only? For television? Whatever you’re looking for, I likely have a link for it in this post! 2018 AND BEYOND So far I’ve covered the following topics in previous posts : […]

2017 Marketing Predictions

2017 Marketing Predictions

This entry is part 5 of 5 in the series 2017 Predictions

This entry is part 5 of 5 in the series 2017 PredictionsWhat are the 2017 predictions in marketing? More specifically, what will happen with content marketing, data & analytics, influence marketing, location-based marketing, marketing trends, and mobile marketing? 2017 Predictions 2017 predictions are divided into 3 posts this week: 2017 in general(Monday) Marketing predictions (Tuesday) Ad […]

6 dimensions of owned marketing promo

The marketer’s new digital toolkit – INFOGRAPHIC

This entry is part 1 of 4 in the series Dimensions of POE

There are 6 dimensions in owned marketing. You’ve likely heard of owned media, but really, this is not media, it is marketing. In the past, owned marketing has been called “below the line marketing”. That is, all marketing activities that specifically are not media.

2015 marketing in review

So, what in fact happened in 2015 marketing? How did we fare compared to what we predicted was going to happen?