This entry is part 5 of 8 in the series 2018 & BeyondWondering what’s in store for content marketing or social media marketing in the future? Wonder no more! Below you will find more than what you were hoping for. 2018 AND BEYOND So far I’ve covered the following topics in previous posts: The future […]
This entry is part 2 of 8 in the series 2018 & BeyondAre you looking for ad spend forecasts? For total media? For digital only? For television? Whatever you’re looking for, I likely have a link for it in this post! 2018 AND BEYOND So far I’ve covered the following topics in previous posts : […]
This entry is part 5 of 5 in the series 2017 PredictionsWhat are the 2017 predictions in marketing? More specifically, what will happen with content marketing, data & analytics, influence marketing, location-based marketing, marketing trends, and mobile marketing? 2017 Predictions 2017 predictions are divided into 3 posts this week: 2017 in general(Monday) Marketing predictions (Tuesday) Ad […]
There are 6 dimensions in owned marketing. You’ve likely heard of owned media, but really, this is not media, it is marketing. In the past, owned marketing has been called “below the line marketing”. That is, all marketing activities that specifically are not media.
So, what in fact happened in 2015 marketing? How did we fare compared to what we predicted was going to happen?
Wondering what’s in store for content marketing or social media marketing in the future? Wonder no more!
What are the 2016 predictions in your field of marketing or advertising?
While not the worst marketing crime to be committed online and through social media, it clearly demonstrates an old way of doing things with new tools.
Always ensure every piece of marketing content is relevant to your audience by either being useful or entertaining.
I do have a myth to dispel about native advertising, one I’ve actually never read about online, at least not yet.