This entry is part 2 of 8 in the series 2018 & BeyondAre you looking for ad spend forecasts? For total media? For digital only? For television? Whatever you’re looking for, I likely have a link for it in this post! 2018 AND BEYOND So far I’ve covered the following topics in previous posts : […]
This entry is part 3 of 5 in the series 2017 PredictionsWhat are the 2017 predictions in where ad spend is concerned? More specifically, what is likely to occur globally, in digital, local, mobile, programmatic, social media, sports, television and programmatic tv ? 2017 Predictions 2017 predictions are divided into 5 posts this week: 2017 […]
So, what in fact happened in 2015 advertising? How did we fare compared to what we predicted was going to happen?
Are you looking for ad spend forecasts? For total media? For digital only? For television? Whatever you’re looking for, I likely have a link for it in this post!
What are the 2016 predictions in where ad spend is concerned? Every year I publish a round-up of the various blog posts that crop up on the web predicting what next year will be like.
Today we still have to contend with myths. Let’s put a few of these new modern digital marketing myths to light now.
Why are digital ad spend studies in Canada not frequent? It’s an annual question that gets asked by most traditional (offline) media operators for several reasons.
Do you know your offline competition as well as your online one? You should! Because despite the fact that everyone knows digital is the future, and every day we see that future more and more clearly, we are NOT THERE YET.
eMarketer recently published a report (June 6th) on the evolution of mobile in Canada. The report highlighted a few interesting pieces of data about the expected growth of the mobile web as well ad spend going to the mobile web during that same time period.
Real Time Bidding is all the rage around the world and Canada is no different. eMarketer recently published a report on the explosive growth or RTB around the world quoting new data from Forrester, IDC and Accordant Media. While some agencies have been using RTB to some extent in the last year or two, most are still grasping at the very concept of what this is, how it works and what it can really do for them. At the same time, publishers are worried this is just another way to commoditize their inventory, further driving down CPMs. Ad networks however are quick to catch on to the potential this represents to them and they are jumping in with both feet.