Traditional Media in 2018 & Beyond

This entry is part 6 of 8 in the series 2018 & Beyond
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Wondering where traditional media is headed? Is it all going down the drain or is there hope for growth? Look no further! Below you will find more than what you were hoping for.

2018 AND BEYOND

So far I’ve covered the following topics in previous posts:

The future in general. This post covers consumers & demographicsthe environment,  food,  healthmarketingprivacysciencetravel,

Ad Spend in 2018+. This post covers ad spend globallycinema ad spenddigital ad spendprogrammatic ad spenddigital video ad spendlocal ad spendmobile ad spendnative advertising ad spend, newspaper ad spendout of home ad spendsports ad spendsocial media ad spend, and television ad spend.

Advertising in 2018+. This post covers advertising in generalad agenciesad blockingad measurementmedia in generalreal-time bidding / programmatic media buyingsearch engine marketing, and sports advertising.

Mobile in 2018+. This post covers augmented realitybeaconsconnected devicesmobile gaming, mobile marketingmobile messagingnfcphabletstabletsmobile videomobile payments, and virtual reality.

Today we are focusing on advertising in general and digital more specifically. Note that future posts will cover traditional media more in depth: broadcast TV & cable, coupons, DVR, gaming, local media, media sales, newspapers, out of home, PayTV, Smart TV, Sports Television, subscription video on demand, and online video.

Broadcast TV & Cable

Coupons

DVR

GAMING

LOCAL MEDIA

Media sales

NEWSPAPERS

OUT-OF-HOME ADVERTISING

Pay TV

smart tv (Over the top / Set-Top Box)

Sport TV & Video

SVOD (subscription video on demand)

 VIDEO

DID YOU CATCH MY 2017 PREDICTIONS ?

2017 predictions are divided into 5 posts:

Summary
Article Name
Traditional Media in 2018 & Beyond
Author
Titan Interactif
Series Navigation<< Content & Social Media Marketing in 2018 & BeyondBusiness in 2018 & Beyond >>

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