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Industry events June

Industry events not to miss in June

Wondering which industry events your should not miss in June? Here the most of the events coming up this month you may not know about, or have forgotten to buy your tickets for!

6 dimensions of earned marketing PROMO

Earned marketing made simple – INFOGRAPHIC

This entry is part 4 of 4 in the series Dimensions of POE

There are 6 dimensions in earned marketing. Earned marketing, like owned marketing, is not media. Earned marketing cannot be paid for like media, nor can it be controlled by the brand like owned marketing.

Hard Rock Cafe Four Winds

Hard Rock Cafe Four Winds

The Hard Rock Cafe Four Winds opened July 11th 2012 and regularly presents concerts. Foreigner was playing there a few nights later.

6 dimensions of owned marketing promo

The marketer’s new digital toolkit – INFOGRAPHIC

This entry is part 1 of 4 in the series Dimensions of POE

There are 6 dimensions in owned marketing. You’ve likely heard of owned media, but really, this is not media, it is marketing. In the past, owned marketing has been called “below the line marketing”. That is, all marketing activities that specifically are not media.