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You are browsing the site archives for February 2016.

Hard Rock Cafe Dallas

My father visited the Hard Rock Cafe Dallas at least 20 years ago – I still have the T-Shirt he brought back for me in its original location.

Do KPIs depend on your campaign objective?

Do KPIs depend on your campaign objective? Is the click through, the cost per acquisition or other metric a relevant KPI (key performance indicator) regardless of your campaign objective?

Industry events not to miss in February

Seeing as I track many industry events on a variety of topics, I’ve decided to take it a step further and present the events coming up this month you may not know about, or have forgotten to buy your tickets for!