2015 marketing in review

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2015 in review marketingSo, what in fact happened in 2015 marketing? How did we fare compared to what we predicted was going to happen?

Every year I gather a comprehensive list of articles that recap the previous year and I present it to you by topic so you can focus in on what you actually care about. However, as I gather these from mid-year onwards, there’s too much for one article without it becoming overwhelming. So this year I’ve split the 2015 in review into three posts.

Today’s post is all about the year in marketing, analytics, content and social media. The first article focused on the year in general, business and technology while the second article focused on advertising, ad spend, mobile, search and so on.

Scroll to the bottom of this article to find links to detailed 2016 predictions, as well as 2017 and beyond.

2015 IN GENERAL

AD FRAUD

AD SPEND

AD AGENCY

ADVERTISING

ANALYTICS / BIG DATA / MEASUREMENT

BUSINESS

COMMUNITY NEWSPAPERS

CONSUMER BEHAVIOR

CONTENT MARKETING

ECOMMERCE

EMAIL 

eMail Marketing

GAMING

JOURNALISM

LEADERSHIP

Magazines

MARKETING

MEDIA

MEDIA SALES

MOBILE

MULTICHANNEL MEDIA

MUSIC

NATIVE ADVERTISING

NEWSPAPERS

PROGRAMMATIC

Public & press relations

  • FR Mérites rédactionnels SQRP 2015, orgby Diane Stehlé Nov 2

SEARCH

SMB

SOCIAL MEDIA

(Facebook, Instagram, Pinterest and Twitter specific articles below)

SOCIAL MEDIA – Facebook

SOCIAL MEDIA – Instagram

SOCIAL MEDIA – Twitter

SOCIAL MEDIA – Pinterest

SPORTS

TECHNOLOGY

TELEVISION & SMART TV

TRAVEL

VIDEO

WEBSITE

WEARABLES

 PREDICTIONS FOR 2016

If you are looking for what experts are forecasting for next year, then you should look into my articles covering 2016 specifically:

PREDICTIONS FOR 2017 AND BEYOND

This series of 9 articles to be published this week (two per day) will cover:

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