2015 advertising in review

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2015 in review advertisingSo, what in fact happened in 2015 advertising? How did we fare compared to what we predicted was going to happen?

Every year I gather a comprehensive list of articles that recap the previous year and I present it to you by topic so you can focus in on what you actually care about. However, as I gather these from mid-year onwards, there’s too much for one article without it becoming overwhelming. So this year I’ve split the 2015 in review into three posts.

Today’s post is all about the year in advertising, ad spend, mobile, search and so on, while the first one focused on the year in general, business and technology, and the next one will be about marketing, analytics, content and social media.

Scroll to the bottom of this article to find links to detailed 2016 predictions, as well as 2017 and beyond.

2015 IN GENERAL

AD FRAUD

AD SPEND

Ad agency

Ad Tech

ADVERTISING

BUSINESS

COMMUNITY NEWSPAPERS

CONSUMER BEHAVIOR

ECOMMERCE

EMAIL / NEWSLETTER

GAMING

JOURNALISM

LEADERSHIP

Magazines

MEDIA

MEDIA SALES

Mobile

 MULTICHANNEL MEDIA

MUSIC

Native Advertising

Newspapers

Programmatic

SEARCH

SMB

SPORTS

TECHNOLOGY

TELEVISION & SMART TV

TRAVEL

VIDEO

WEBSITE

WEARABLES

PREDICTIONS FOR 2016

If you are looking for what experts are forecasting for next year, then you should look into my articles covering 2016 specifically:

PREDICTIONS FOR 2017 AND BEYOND

This series of 9 articles to be published this week (two per day) will cover:

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