2017 and beyond – ad spend forecasts

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2017 & Beyond ad spendAre you looking for ad spend forecasts? For total media? For digital only? For television? Whatever you’re looking for, I likely have a link for it in this post!

This year I’ve changed how I publish my annual list of forecasting articles. There are a great number of predictions for 2017 and beyond and they come from a variety of sources. This particular article focuses on ad spend from every available angle.

2015

2015 is in fact the last article I put together at the beginning of the New Year as it reviews what actually happened this year. Watch for it in the first week of January 2016.

2016

If you are looking for what experts are forecasting for next year, then you should look into my articles covering 2016 specifically:

2017 AND BEYOND

THE FUTURE IN GENERAL

AD SPEND – see below separated ad spend categories for Online, Mobile, TV,  Programmatic, Out of home, Local Markets, Video, Social Media, Sports

Ad Spend – Digital / Online

Ad Spend – Digital Programmatic

Ad Spend – Digital Video

Ad Spend – Mobile

Ad Spend – Outdoor / Out Of Home

Ad Spend – Social Media

Ad Spend – Sports

Ad Spend – Local Markets

Ad Spend – TV

CONSUMERS / POPULATION 

DEMOGRAPHICS

Environment

Health

MARKETING

PRIVACY

Science

Travel

 

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