- What’s worst digital marketing mistake you can make?
- Another bad digital marketing mistake to avoid (if you can)
- Is your brand still overlooking mobile?
- Don’t have a digital strategy? Stop everything!
- Do you ever perform tests with your marketing efforts?
- Are you up to date with digital marketing? (I doubt it)
- You don’t have defined goals for your online marketing?
- Your brand has unrealistic expectations
- Is your marketing content actually relevant?
- Is your brand self-centered on social media?
- Have you ever paid for followers, likes or traffic?
- Are your measuring your digital marketing results?
- Do you use dedicated landing pages for your digital advertising?
Which are the top digital marketing mistakes that a business must avoid? I’ve been blogging recently about the digital marketing mistakes brands and companies often make online, either because they’re in too much of a hurry to get things done, or due to sheer ignorance.
Here are three digital marketing mistakes covered already
- Using 2 different names for a same brand
- Using the same name as another organisation
- Not having a thought out digital strategy
- Not having clearly defined goals
Here’s another significant digital marketing mistakes businesses do, which should be avoided.
5- Not creating relevant content
Content marketing should now be an important part of your digital efforts, if not at least on your radar. However, don’t create content for content’s sake. Always ensure every piece of content is relevant to your audience by either being useful or entertaining.
It’s easy to lose track of your objective, you end game when producing content. Its end game is so far off in the future that we forget. We make a plan and start producing content according to that plan. However, when inspiration strikes, we often go with it instead of taking the time to analyse the idea against our objectives. After all, creating marketing content is not our main job function (for the most of us that is).
I suggest you take advantage of your inspiration when it strikes (as I do), but ensure you always review that new content against your objective immediately thereafter.
After that, revisit that new content against your audience’s interests and needs to ensure it is actually relevant to them and not just of interest to you. Once that’s been checked, then revisit it once again to guarantee it is not only relevant, but also useful or entertaining for your audience: why else would they consume your content?