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You are browsing the site archives for December 2014.

How much does location matter in mobile?

Location matters in mobile advertising. Everybody knows that, but how much does location matter in mobile? That’s a question up for debate. Ask anyone in the industry and you will receive very different answers to that question.

Hard Rock Cafe Philadelphia 2014

Our visits included a few historical attractions in Monmouth County, New Jersey, and a side trip to Philadelphia for dinner, at the Hard Rock Cafe Philadelphia of course.

2015 predictions by 239 experts

Below you will find links to predictions for 2015 on a great number of marketing, advertising and communications topics

How to calculate a cost per point (CPP)

This post will be of use to both buyers and sellers in understanding how to calculate a cost per point where digital is concerned.