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Whenever I’m teaching a group on digital media and start exploring pricing models or measurement and get to the CPP or online GRPs, I always get asked, “what’s a point?” or “what’s a online GRP?”
This past summer my family and I visited Austria and southern Germany. While on this trip we twice visited and ate at the Hard Rock Cafe Munich.
This conference however, the Art of Marketing, is one I’ve wanted to attend for many years however have never been able to for any number of reasons – usually though I was out of town whenever it occurred.
Yes, you can in fact plan an online campaign with GRPs and relate it to your offline broadcast components. Yes you can in some rare cases buy online media using the CPP pricing model. Yes as well to the fact that you can actually report online campaign performance in actual GRPs.
What might not be clear for you is why you should hire me to do custom training for your team. Here are 9 reasons why I’m probably a good fit.
Targeting options, there are a great many of them. Have you ever considered whether or not one option was even appropriate for a particular campaign objective?