- Required marketing tech knowledge for digital media sellers
- Required social sharing tech know-how for digital sales people
- Required Ad Tech knowledge for digital media sellers
- Required social media tech know-how for digital sales people
- Required RTB Tech knowledge for digital media sellers
- Required news gathering tech know-how for digital sales people
- Required presentation tech know-how for digital sales people
- Required file hosting & sharing tech know-how for digital sales people
I’ve been recently covering the various technologies digital media salespeople need to be familiar with. So far I’ve covered marketing tech, ad tech, real time bidding tech, presentation tech, file hosting & sharing tech, news gathering tech and social media tech.
Today I’m covering social sharing tech.
Social Sharing Tech
Social sharing tech are linkers and connectors that allow for easy sharing to your multiple accounts of contents and posts you feel have value for your audiences. These allow for simple sharing across networks as well as post automation across networks. For example, if you constantly cut and paste your LinkedIn posts to Facebook or Twitter, or your blog articles to any one or multiple social accounts, these tools allow you to connect one with another through RSS feeds and set rules. The rules you can set include a maximum to publish each day which is important to limit to a low number on Facebook and LinkedIn while it’s perfectly fine (recommended even) to put it really high on Twitter. They also allow for a time delay if you want thing to appear at different time versus simultaneously.
If you regularly share news, thoughts or links to your network of contacts to demonstrate your know-how and the kind of value you can bring your clients, I highly recommend you look into this type of solution to save you precious time while extending your reach and frequency.
You probably noticed that some of the social media aggregators and social listening tools offer this automation service as well.
If you host a blog with WordPress, you might consider these plugins: Jetpack Publicize, WP-AutoSharePost, 1-Click Retweet/Share/Like, SocialPublish, NextScripts: Social Networks Auto-Poster, MailChimp Social. Many of these also exist for the Joomla platform.
I am available to provide full digital media sales training for your team, or customized training based on your needs. Visit my training service offer page here for more details and then contact me for more information.
Authored by Samuel Parent.