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Location matters in mobile advertising. Everybody knows that, but how much does location matter in mobile? That’s a question up for debate. Ask anyone in the industry and you will receive very different answers to that question.
Our visits included a few historical attractions in Monmouth County, New Jersey, and a side trip to Philadelphia for dinner, at the Hard Rock Cafe Philadelphia of course.
Here are a great number of predictions for 2016 and beyond, from a variety of sources covering diverse topics, but predominantly focused in my area of interest: digital marketing and advertising.
Below you will find links to predictions for 2015 on a great number of marketing, advertising and communications topics
This post will be of use to both buyers and sellers in understanding how to calculate a cost per point where digital is concerned.
Whenever I’m teaching a group on digital media and start exploring pricing models or measurement and get to the CPP or online GRPs, I always get asked, “what’s a point?” or “what’s a online GRP?”
This past summer my family and I visited Austria and southern Germany. While on this trip we twice visited and ate at the Hard Rock Cafe Munich.
This conference however, the Art of Marketing, is one I’ve wanted to attend for many years however have never been able to for any number of reasons – usually though I was out of town whenever it occurred.
Yes, you can in fact plan an online campaign with GRPs and relate it to your offline broadcast components. Yes you can in some rare cases buy online media using the CPP pricing model. Yes as well to the fact that you can actually report online campaign performance in actual GRPs.
What might not be clear for you is why you should hire me to do custom training for your team. Here are 9 reasons why I’m probably a good fit.