Archives by date

You are browsing the site archives for 2014.

How much does location matter in mobile?

Location matters in mobile advertising. Everybody knows that, but how much does location matter in mobile? That’s a question up for debate. Ask anyone in the industry and you will receive very different answers to that question.

Hard Rock Cafe Philadelphia 2014

Our visits included a few historical attractions in Monmouth County, New Jersey, and a side trip to Philadelphia for dinner, at the Hard Rock Cafe Philadelphia of course.

2015 predictions by 239 experts

Below you will find links to predictions for 2015 on a great number of marketing, advertising and communications topics

How to calculate a cost per point (CPP)

This post will be of use to both buyers and sellers in understanding how to calculate a cost per point where digital is concerned.

Online GRP, here now? How?

Whenever I’m teaching a group on digital media and start exploring pricing models or measurement and get to the CPP or online GRPs, I always get asked, “what’s a point?” or “what’s a online GRP?”

Hard Rock Cafe Munich 2014

This past summer my family and I visited Austria and southern Germany. While on this trip we twice visited and ate at the Hard Rock Cafe Munich.

Will you be at The Art of Marketing next week?

This conference however, the Art of Marketing, is one I’ve wanted to attend for many years however have never been able to for any number of reasons – usually though I was out of town whenever it occurred.

9 reasons to do custom training with me

This entry is part 8 of 8 in the series Custom training

What might not be clear for you is why you should hire me to do custom training for your team. Here are 9 reasons why I’m probably a good fit.