This X-Series event is your chance to get the answers you need to be successful. In addition to industry-leading keynote speakers, the half-day will host three topic-specific panels that will address RTB trends relative to Quebec, RTB’s role & business model, and programmatic buying challenges in Quebec. This event will be in both French and English. See the day’s agenda on IAB Canada’s website, as well as pricing and other details.
X-Series events are targeted to industry experts in a particular topic, and those intending to become experts in that topic. IAB Canada has put on two X-Series: RTB events in Toronto in May of 2012 and 2013.
This will be the first such event in Montreal. This booming technology (real-time bidding and programmatic media buying) has opened up numerous ways for advertisers and publishers to get the right ad in front of the right consumer. But there are still a lot of lingering questions about it all, many of which are relevant to the Quebec market or French language advertising.
Speakers, moderators and panelists confirmed are from: AdGear, Carat, Casale Media, Charabia Interactif, Cossette, District M, EQ Works, eyeDemand, Google, JobBoom, Magnet Intell, Mediative, Olive Media and Ubisoft.