Every Thrusday I recap 9 mobile & tablet marketing news items from the previous week that struck me as important, insightfull or surprising. They are articles I believe we should all have noticed on our radar so this post is my way of sharing these.
Astute Internet observers know by now that the future of the web is mobile. More and more consumers will access data and information via smartphones, tablets and other portable devices. So businesses need to prepare by beefing up their presences on the mobile web.
But is it better to get started by creating a mobile-optimized website or by building a standalone mobile app?
By launching mobile optimised versions, businesses could ensure that potential customers can more easily and quickly find the information they need, and gain a real advantage over rivals.
Mobile search has grown by 500% over the past two years, while 85% of UK mobile users seek local information on their smartphone.
3- KPCB Internet Trends 2012 – Key Mobile Takeaways
Mary Meeker, Kleiner Perkins partner and celebrated Internet analyst, released her latest presentation on internet trends and the state of digital consumption, based on data from the beginning of this year.
While we highly recommend the entire presentation, as it is a valuable read, we’ve highlighted a few key slides that would especially be of interest to our readers.KPCB Internet Trends 2012
The Mobile Imperative
iPhones, iPad, tablets and readers – it’s easy to define mobile by the devices we use in the places we go. But, the real revolution in mobile is happening semantically. For a culture on the go, mobile is silently moving from noun to verb. From what we use to how, where, when and why we use it. Fueled by expanding mobile networks, carrier hand-offs, faster processors and more features and form factors, we’re no longer confined by the wall sockets that tether us, but are unbound to move around our world and through the lives we live – mobily. It’s because of the places we go, the people we see and the lives that we live wherever we live them that defining a long-term mobile strategy must first acknowledge the semantic shift from noun to verb. Having a dedicated roadmap to reach mobile consumers is no longer a feature or addendum to an effective program, but central to it and integrated within it.