Every month I share 9 articles that made an impression on me about real-time bidding.
As with most things online, the things we see are made possible by complex processes that occur behind the scenes in the blink of an eye. Modern online display advertising (powered by real-time bidding) is no different. The whole bidding process happens in a fraction of a second.
In a fast-paced, real-time world, advertisers must act fast. A timely message can make all the difference.
To better understand the dramatic ramifications of real-time online advertising, we’ll focus on its three pillars in a 3-part series: bidding, dynamic creative (content) and messaging.