Every month I share 9 articles that made an impression on me about ad metrics, online measurement and attribution.
The way people shift from awareness to loyalty, through consideration, intention and purchase has radically changed in short, the purchase funnel is no more. The customer journey has become ‘dynamic’, and Altimeter are investigating this as one of their research themes. Here at We Are Social, we’re lucky to be experiencing this evolution up close, from all over the world, and we can see the huge impact that conversations and social media are having.
Are you looking for simple, straightforward metrics tomeasure the impact of your social media efforts?
Social networks and blogs continue to dominate Americans’ time online (accounting for nearly a quarter of total time spent on the Internet) according to a recent Nielsen report on social media, .
While we all know how important it is to market through the various social networks, it is vital to track and measure your efforts for success.
Here are five simple metrics to find out whether your social media effort is paying dividends.
As social media becomes more widely accepted as a business tool, organizations embracing the medium are slowly becoming more adept at creating content and engaging with their audiences. The next step for organizations that are comfortable with the content side of things is the development of a strategy and tactics to measure the performance of their social media activity.
Building bridges across Paid, Owned and Earned Media to optimize media mix efficiencies and effectiveness
Increased fragmentation of the media space and constant innovation in the digital media space pose a challenge to Marketers who need to understand how to optimally combine communication vehicles to reach their marketing goals. At the center of this challenge is the individual consumer who is confronted with an extreme number of choices in brands, products, services and media messaging.
Havas Digital is proposing new approaches to help Marketers understand how different combinations of messaging vehicles can help them achieve their goals, leveraging synergies between channels using a 100% fact-based, data-driven approach. Artemis Attribution for Paid, Owned and Earned Media helps Marketers optimize spend whilst taking into account how different channels impact different consumer segments in real-time.