Every Monday, I recap 9 social media news items from the previous week that struck me as important, insightfull or surprising. They are articles I believe we should all have noticed on our radar so this post is my way of sharing these.
It is not until you leap into a plane and fly half way around the world to distant places that you start to realize the size and scope of the planet we inhabit.
Recently the earth’s population passed the 7 billion mark and over 2 billion of those are connected to the internet and more than 5 billion have a mobile phone.
TIMING: The art of timing your tweets is one of the most important factors in driving retweets.
Tweet at the right times
This is probably the most important point. There’s no point pushing out tweets when your followers aren’t tuned in to Twitter.
4- Mobile social users interact with brands more than they admit
Well if you didn’t consider all of the great social media and digital marketing goodness here on SME enough to wet your whistle, I’m happy to share some great news with you. A little backstory first. Since January 1st 2012, friend Cory OBrien and I have been hosting The SoLoMo Show a weekly podcast where we discuss the intersection of social, local and mobile marketing and advertising. Cory and I are both incredibly passionate about these topics and in late 2011 decided we wanted to share our thoughts with passionate professionals and practitioners. Where better to find said awesome crowd than here on SME?
As social media becomes more widely accepted as a business tool, organizations embracing the medium are slowly becoming more adept at creating content and engaging with their audiences. The next step for organizations that are comfortable with the content side of things is the development of a strategy and tactics to measure the performance of their social media activity.
According to the research, based on a survey of over 300 UK in-house marketers and over 200 agency employees, nearly two-thirds of companies (62%) plan to increase their social media spending within the next 12 months, with 57% increasing spending on SEO and almost half (49%) increasing spending on paid search.