Monday June 11th – Last Week in Social Media: 44% of Facebook users will never click sponsored ads, goal setting for social media tradeshows, you might be a social media spammer without knowing it, 5 things to look for when hiring social media interns, 5 hidden Facebook features, Facebook vs. Google, 3 days SMBs can use social to stand out, social mobile local is new reality of business, local social media growth to exceed national rate.
Tuesday June 12th – Extraordinary growth of RTB in Canada
Tuesday June 12th – Social Local Mobile (So-Lo-Mo) advertising & marketing strategies : tv advertising to remain strong in local markets, 3 ways SMB can use social media to stand out, social mobile local is the new reality for business, Local targeting nos as precise as billed, local social growth to exceed national rate, what the right facebook strategy for brands with several locations?, local social ad spend to surge, the power of SMBs, 58% of mobile local search click actions were calls.
Wednesday June 13th – Last month in Ad Targeting, Data & Privacy: 10 principles of Big Data, local targeting isn’t as precise as billed, Twitter won’t collect tweet button data when do-not-track is activated, websites managing average of 14 3rd party tags, why the cookie craze?, pulling value out of big data, Canadians can soon opt-out of behavioral ads, BlueKai data connections, why are Twitter’s mobile ads so hit and miss?
Wednesday June 13th – Last Month in Online Video Advertising: 35 mind numbing YouTube facts, Reaching Entertainment audiences across platforms, adobe offers ad insertion across platforms, online video viewing outpaces unique viewers, how can marketers react to multi-screen trends, VOD advertising hits a bullseye, TV no longer most popular video content device, rise of online video has media buyers adjusting their sets, media buyers still skeptical of YouTube’s numbers
Thursday June 14th – Last Week in Mobile Marketing: Yahoo builds mobile browser, travelers lean on mobile’s LBS for info, smartphones important but way behind PC usage in Canada, Tablets drive more bigger sales than smartphones, ads in other media drive mobile searches, social mobile local is the new reality for business, how can marketers react to multi-screen trends?, Tablets to outpace smartphone traffic, mobile devices keep execs connected on vacation & weekends.
Friday June 15th – Last Month in Consumer Marketing, PR & HR: consumers willing to wait longer for online orders if it means free shipping, why does a hotel give you a shoeshine cloth?, is every employee responsible for customer service?, what happens when you can’t meet customer demand?, 88% of consumers consult reviews when making a purchase, media vs creative – should there be a dilemna?, 15 2012 marketing infographics, are you missing your easiest advertising opportunity?, is an employee the same as a customer?
Friday June 15th – 14th East Coast virtual trip