Every Thrusday I recap 9 mobile & tablet marketing news items from the previous week that struck me as important, insightfull or surprising. They are articles I believe we should all have noticed on our radar so this post is my way of sharing these.
Multi-tasking across devices has arrived: the stats
Unlike some other digital phenomena, it’s not the sole territory of early adopters. Even among those respondents with just a television and computer, 52% report that it’s somewhat or very likely that they’re using another device while watching television.
With each screen added to the mix, that percentage rises, with 60% of smartphone users (three screens) and 65% of tablet owners (four screens) saying that multi-device use is the norm while watching TV.