Every month I share 9 articles that made an impression on my about ad targeting, online privacy and big data.
With broad implication for publishers and advertising pushing into the mobile space, new research suggests that “local mobile advertising” remains a highly relative term.
Indeed, while localization is the most popular of the targeting options offered by mobile ad networks, the “dirty secret” is that most can’t deliver local impressions more focused than the Designated Market Area (DMA) or city level.
In the Wired article “Stop the Do Not Track Madness,” Lauren Weinstein takes issue with the controversy around “Do Not Track” functionality for browsers to block cookies. As he notes, “emotion and political gamesmanship have often replaced common sense and logic to no good end.” As someone who has worked with internet technologies since the development of ARPANET in the 70s, I respect his perspective on this issue.
6- Forrester’s Joanna O’Connell on Pulling Value Out of Big Data
8- BlueKai Pinwheels Data Connections
However, the ads that have shown up in my timeline in the past two months suggest the targeting is not as accurate as Twitter would have us believe…
I should make it clear that I don’t currently follow any brands on Twitter.
Therefore all the Promoted Tweets I have seen must be based on the brands Twitter thinks I will be interested in.