Every month I share 9 articles that I found of interest relating to social-local-mobile marketing
1- TV Advertising to Remain Strong in Local Markets
With broad implication for publishers and advertising pushing into the mobile space, new research suggests that “local mobile advertising” remains a highly relative term.
Indeed, while localization is the most popular of the targeting options offered by mobile ad networks, the “dirty secret” is that most can’t deliver local impressions more focused than the Designated Market Area (DMA) or city level.
5- Local Social Media Growth to Exceed National Rate
If you’re living in the Austin area, it’s pretty hard to ignore the influence and strong presence of small, local businesses. It seems that most streets in Austin have at least a few clothing stores, restaurants, or music shops that are unique and entirely their own.
Small businesses obviously aren’t a new development and they’re prevalent all across the U.S., but after looking at today’s infographic I was surprised to learn just how prevalent (and influential) small businesses today are.