Every second Tuesday, I recap 9 traditional media news items from the previous week that struck me as important, insightfull or surprising. They are articles I believe we should all have noticed on our radar so this post is my way of sharing these.
3- TV Advertising to Remain Strong in Local Markets
Multi-tasking across devices has arrived: the stats
Unlike some other digital phenomena, it’s not the sole territory of early adopters. Even among those respondents with just a television and computer, 52% report that it’s somewhat or very likely that they’re using another device while watching television.
With each screen added to the mix, that percentage rises, with 60% of smartphone users (three screens) and 65% of tablet owners (four screens) saying that multi-device use is the norm while watching TV.
My name is Naga Krothapalli and I lead the global analytics team at Microsoft Advertising. We are starting a new series of blog posts that will offer you insights on Microsoft Advertising’s audience, verticals, and solutions. I hope that you find these posts interesting and actionable. Please share feedback so that we can continue to bring you new insights and analytics. Let us start with the US entertainment audience.
Online is becoming an integral part of media and entertainment consumption. A recent eMarketer study estimates that in 2012, there would be more than 169 million online video viewers, who represent 71% of all internet users. This number is expected to go up to 196 million by 2015i.