2- If Content is King then Context is Queen
Hats off to Bertucci’s (of all places) for shooting this really compelling pre-roll ad. Think about this. The ad runs for about 2 minutes as pre-roll. Now, because YouTube is smart, they let me click off after about 5 seconds, but Bertucci’s started with something funny and out-take-like at the VERY BEGINNING that set a tone (which, by the way of my only complaint, never really stayed in that vein of funny). I watched the whole commercial, which ended up being tips on how to handle herbs at home.