Here’s what you missed if you didn’t return to this blog every day this week;
Monday April 30th – Last Week in Social Media; social sites shape millennials’ purchase decisions, the ROI of a Facebook share, Twitter is the media’s favorit social network, stop marketing & start teaching, social media success toolkit, the dumbest question all year, WOM is most trusted marketing form, social media is about staying human on the Internet, Microblog penetration in France, should social media listening replace consumer research?
Tuesday May 1st – All clicks are NOT created equal
Tuesday May 1st – Last month in Ad Targeting, Data & Privacy: purchase-based modeled audiences, what does “do not track” really mean?, France’s “three-strikes” privacy law doesn’t help music & movie sales, GPS-targeted offers, complexity of targeting variables hurts campaign efficacy, EU cookie law, the paradox of choice and advertising, clients and agencies differ on data, online ad targeting turns consumers off
Wednesday May 2nd – Last Month in Consumer Marketing and Public Relations: don’t give up, stop marketing, new clients shouldn’t be the only ones getting special pricing, future of media buying, CMO dashboards, do you treat your mother the way you treat clients?, internet buzz pays off more than traditional media buys, expensive media formats come under close scrutiny, digital marketers shuffle budget to boost owned and earned media
Wednesday May 2nd – Last month in Ad Spend news: global online ad spend up 16%, mobile web aids online ad spend rise, local accounts for 2/3 of mobile ad spend, digital fuels local ad spend, CMOs cannibalizing budgets from trad media, mobile game revenues, Marketers to slow spending on trad media, lower forecast for local digital, local online to grow 12,7% yearly
Thursday May 3rd – Last Week in Mobile Marketing: 3-screen ad buys improve recall, mobile seen meriting more attention, mobile accounts for 12% of Google’s Q1, 27% of emails opened on mobile devices, optimization takes on new urgency, designing a mobile app?, smart devices attract news readers, mobile ads in emerging markets are the future, pay-per-call ad tracking 348% growth…
Friday May 4th – Last Month in Email Marketing: 5 strategies to drive relevance, best-practice marketers get to the inbox, 27% of emails opened on mobile devices, Canada’s tougher anti-spam law, 9 rules for effective behavior-based email marketing, email deliverability rates drop 6% in 2011, email open rates best in morning, 3 critical factors of lucky campaigns