Every Thrusday I recap 9 mobile & tablet marketing news items from the previous week that struck me as important, insightfull or surprising. They are articles I believe we should all have noticed on our radar so this post is my way of sharing these.
Magazine advertisers are inconsistently adapting print ads for tablet display, according to Kantar. The average ratio of ads in print magazines to their Apple iPad edition is 60%, with a range of 10% to 150% converting to the digital format. Some advertisers, such as drugmakers, face different rules online than off, while others aren’t prepared to craft creative that takes advantage of digital interactivity.
Nearly 9 in 10 tablet owners in the U.S. say they’ve used their devices at least once in the past month while watching TV, according to Nielsen. And nearly a quarter of owners say they use their tablets daily while viewing television.
Wish you could take pictures and videos with your iPhone while submerged under 20 feet of water? A new waterproof swimsuit for the iPhone 4 and 4S keeps the phone completely dry — whether you’re snapping shots of marine life in the ocean or texting during a casual swim in the pool.
iPhone case manufacturer Concord Keystone has created the Keystone ECO MarineCase, which protects against water exposure. The device also works well in any situation where water might be present, such as snorkeling, fishing, boating and rafting.
Around 20 percent of adults have read an e-book since last year, according to an extensive new study, and the percentage of those owning an e-reader nearly doubled over the holidays.
8- Android Captures Majority Share of US Smartphone Market
More than 104 million people in the U.S. owned smartphones during the three months ending in February 2012, up 14 percent versus November.
Google Android’s share of the smartphone market eclipsed 50 percent in February, an increase of 17 percentage points since February 2011. Apple ranked second with 30.2 percent of the smartphone market (up 5 percentage points versus year ago), followed by RIM at 13.4 percent, Microsoft at 3.9 percent and Symbian at 1.5 percent.