Every Monday, I recap 9 social media news items from the previous week that struck me as important, insightfull or surprising. They are articles I believe we should all have noticed on our radar so this post is my way of sharing these.
Many small-business owners are nervous about taking the plunge into social media, but it’s easy if you know where to start, writes Lisa Barone. Kick off your Twitter use by using keywords to monitor chatter within a few miles of your physical location, or use Facebook’s Questions feature to generate initial engagement with your audience. “While the sheer number of social networks may be intimidating, the trick is to identify a solid purpose for each,” Barone writes.
3- 21 Tips to Balance Social Media Addiction, Tweets, Life and Real Work!
G+ states that one of the biggest advantages companies find in using inbound marketing is that leads cost far less to acquire.
Here, G+ explores the inbound marketing boom and how businesses are utilising it.
Catching up on feed-reading and I found a couple of articles I wanted to share. The first was this one from Duke University that found that CMOs predict a healthy surge in Social Media spending over the next year, by 46%. These same CMOs said that integrating social media into its existing marketing efforts is still a challenge. More on this in a minute.
The second article came from the Wall-Street Journal, who interviewed Proctor and Gamble’s Chief of Global Marketing, Marc Pritchard. Mr. Pritchard said that P&G is dangerously close to determining the true ROI of its social media efforts and that it involves defining “EGRPs [electronic gross rating point, a measure of audience reach]. You can look at what an impression from Google, or Facebook or Twitter is actually worth. Once we get that, we will start to get a common platform measurement…that the [Association of National Advertisers] is working on.”