Here’s what you missed if you didn’t return to this blog every day this week;
Monday 9 April – Last Week in Social Media: winners don’t pay for fans, are you listening or just a shareholder?, Twitter facts & stats, Pinterest users, F-commerce tools & platforms, why social media alone won’t do the trick, sentiment analytics is crucial, it’s 2012 already – get with social, Pinterest outpaces Twitter…
Tuesday 10 April – Who Owns the Data?
Tuesday 10 April – Last 2 Weeks in Traditional Media: mag digital circ jumps, CMOs cannibalizing traditional media budget for digital, are newspapers doomed?, marketers slow their traditional media spending, Twitter dominates social TV landscape, newspaper ad spend fell in ’11, TV stations’ local online ad rev rising.
Wednesday 11 April – Last Month in Consumer Marketing and Public Relations: domain names 101, best free resources for online start-ups, switch your advertising to digital?, is Internet improving or ruining today’s youth?, think and act like a publisher, sometimes free sucks, marketing performance measurement, branding campaigns grab bigger share, mktg budgets rising
Wednesday 11 April – Last Month in Ad Metrics & Measurement: can marketers optimise branding campaigns in real time?, marketing 101, what is conversion?, validating online campaign delivery, interactivity lifts dwell time, 5 metrics to measure display, more-interactive ads see higher engagement, high proportion of display ads not “in-view,” 10 factors to successful marketing performance measurement, app metrics not web metrics,
Thursday 12 April – Last Week in Mobile Marketing: RadioShack mobile ads target old-phone users, Mobile ads in Britain rises, mobile web grew 8x faster than online, mobile click-to-call effectiveness, Dell to challenge Apple, agencies must take no-fear approach, the State of Mobile America, QR code public adoption rising, more Canadians adopt smartphones – will advertisers follow?
Friday 13 April – Last month in Ad Targeting, Data & Privacy: newspapers look to targeting, advertisers fail to use data, 65% view personalized search as bad, self tracking?, scanning publisher sites for trackers, ad retargeting yields higher results, how can advertisers take advantage of audience data?, in defense of cookies, DoubleVerify to offer data