Every Thrusday I recap 9 mobile & tablet marketing news items from the previous week that struck me as important, insightfull or surprising. They are articles I believe we should all have noticed on our radar so this post is my way of sharing these.
The entertainment and media sector led a 157% rise to $322 million in mobile ad spending in Britain last year, per the Internet Advertising Bureau of the United Kingdom and PwC. “Mobile advertising is gaining momentum, with growing opportunities to target consumers with a range of innovative formats,” said PwC’s Anna Bartz.
The mobile Web is growing eight times the speed of the Internet, showing how digital marketing is quickly becoming a mobile-first world, according to Google.
During the “GoMo: Mobilize your Site and Maximize your Advertising” presentation, an executive from Google laid out best practices and examples for mobilizing a business. The session also gave participants an overview of how mobile should fit into a company’s overall digital strategy.