Every Tuesday, I recap 9 traditional media news items from the previous week that struck me as important, insightfull or surprising. They are articles I believe we should all have noticed on our radar so this post is my way of sharing these.
A possible alternative to a pay wall is being offered by Google in the form of “microsurveys.” When users call up content, Google Consumer Surveys presents a question to be answered first. Advertisers and small businesses pay Google to run the questions and gather results, and Google pays publishers 5 cents for each question answered. Launch partners for the new offering include the New York Daily News and advertising industry trade publication Adweek.
Although magazines’ digital readership is surging, digital still accounts for only about 1% of revenue, according to an Audit Bureau of Circulations analysis. Digital circulation, boosted significantly by sponsorship, was estimated at 3.29 million in the second half of 2011, more than twice the year-earlier number.
According to the Pew Research Center, newspapers in the U.S. lost $10 in print advertising revenue for every $1 in online advertising they gained in 2011. That is a statistic that should keep conscientious newspaper executives awake at night. Even more disturbing: things are getting worse, not better. In 2010, every $1 increase in online ad revenue was associated with a $7 decrease in print advertising revenue.
In absolute terms, the industry saw online ad revenue grow by approximately $207m last year while print ad revenue dropped by approximately $2.1bn.
That type of decline, for obvious reasons, is unsustainable.